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The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old, and propelled him into the world of business before most people enter college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands.
At 18 years old, he used that knowledge to create his first company. This “outlier” experience helped Rob to develop and grow both his brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, Rob helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career prior to launching the world’s first true professional skateboarding league, Street League Skateboarding along with a first of its kind skateboarding channel called, ETN. Rob’s approach to brand development led him to co-create and executive produce his first television show, Rob & Big on MTV.
Rob continued in his television success with the launch of his new production company, Superjacket. In this new role, he created another hit television show called Ridiculousness. Using the expertise Rob gained creating companies at the intersection of business and media, he went on to not only invest in new businesses, but also help successfully amplify those brands. He also began to develop the groundwork for his venture creation studio, Dyrdek Machine. Rob is the co-founder for each venture Dyrdek Machine creates, and works personally with his partners to help them realize their true passion and voice, and turn it into a profitable, sustainable brand.
Since launching in 2016, Dyrdek Machine has created 14 brands, 5 of which have exited for an aggregate value of over $450M. Rob’s desire to live life to the fullest pushed him to develop a strategy for success in life, not unlike the formula he created for his venture creation studio. Following his life plan for happiness, balance and love while still achieving greatness in his career, Rob now enjoys a fulfilling life with his family in Beverly Hills and continues to build his dream as he had not only envisioned, but designed it. Rob has co-founded 26 different brands including the Dyrdek Machine. He is also a board member of Outstanding Foods and publicly traded Motorsports Gaming.
If you’re ready to gain insight into the daily habits, routines, and overall belief systems of someone who I embodies greatness, then you won’t want to miss this episode!
We discuss a wide range of topics, like how Rob hypnotized himself for success, how he automates his life to avoid decision fatigue, the five things Rob does every single day, and SO much more. Now, without further ado, join me on this very special Episode 1,159 of The School of Greatness!